Lateral Line Pioneers New Category in the Outdoor Apparel Market
Technical Year-Round Fishing Clothing System for Striped Bass Anglers

Easton, MD (January 10,2008) - Lateral Line today announced their official launch, pioneering a new category in the Outdoor Apparel market: a Technical Year-Round Fishing Clothing System for Striped Bass Anglers.

“Lateral Line’s fishing clothing is designed for hardcore anglers who demand the best fishing equipment. The last thing you want to worry about is your clothes failing you while casting to monster striped bass feeding on menhaden," said Brandon White, Chief Angler of Lateral Line.

“We have had to mix and match items from different brands to outfit ourselves with the best clothing for our year-round fishing adventures, we’re changing that.” said Co-Founder, Spencer White.

In addition to the extensive fishing experience of its founders, Lateral Line has a team of seasoned business professionals, ambassadors and industry experts to help develop products. Brian LeGette, Former CEO and Co-Founder of performance outdoor apparel company, 180’s, Inc. serves as their Chief Consumer Specialist. LeGette said, “Brandon and Spencer have built a ‘genuine’ company meticulously focused on providing anglers with high-performance fishing apparel designed to protect anglers against everything Mother Nature can throw at them. Lateral Line understands who our customers really are, “hardcore striped bass anglers who fish year-round”.

Tom McMurray, a leader in the fisheries conservation arena and former Partner at venture capital firm Sequoia Capital, serves as Chief Conversationalist and Finance Specialist. McMurray assists with Lateral Line’s “2% for the Fish” program where Lateral Line commits 2% of top line revenue to fisheries conservation. McMurray said, “Donating 2% of top line revenue shows a very serious commitment to fisheries conservation and is in line with all of our personal beliefs. Through commitments like ours we can make a difference in the declining fish populations.”

Lateral Line is launching in a few select specialty retailers, offers their product to over 44,900 anglers on their TidalFish.com online fishing community and on their company web site: http://www.LateralLineCo.com.

About Lateral Line, Inc.
Lateral Line is an angler driven company solely dedicated to creating the best technical year-round fishing clothing system to keep anglers protected and comfortable in all weather conditions. The company was founded in 2005 by Brandon and Spencer White and is headquartered in Easton, MD. We fish. It’s who we are…tm

High resolution Lateral Line Logo image available here

Contact information:
Brandon White, Chief Angler
email: [email protected]
phone: 410-310-7051
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MORE INFORMATION ON LATERAL LINE, OUR COMPANY AND FISHING CLOTHING
* Lateral Line Launched with Three Products
1) Crisfield Summer/Tropical Fishing Shirt - This is the first in a three piece fishing shirt system designed for year-round fishing.

Read our Crisfield Fishing Shirt design notes about the functions, features and reasoning behind them in Lateral Line Lab design notes


High Resolution Image of the Tan Crisfield Fishing Shirt available here | High Resolution Image of the Sky Blue Crisfield Fishing Shirt available here


2) Miles Technical T-Shirt - This is the first in a three piece technical t-shirt system designed for year round fishing.

High Resolution Image of the Miles Technical T-Shirt in Blue Water available here


3) Lateral Line Signature Fishing Hat - This is the first in a three piece fishing hat system designed for yea- round fishing.

High Resolution Image of the Sea Foam Green Signature Fishing Hat available here | High Resolution Image of the Blue Water Signature Fishing Hat available here

*Lateral Line Has Over 40 Products in Its Design Pipeline. Contact the company for more information.


More information on Lateral Line, Inc.
About Lateral Line
About our "2% For the Fish" Fisheries Conservation Foundation
Lateral Line History
Lateral Line Company Team
Lateral Line Philosophy
How Brandon and Spencer Arrived at Lateral Line - Blog Entry
What is a" Lateral Line" in a Fish